What is a Creative?

The term "creative" applies to the combination of the banner ad that a user will see and the URL of the corresponding landing page.

You can choose to upload your existing ad creatives or use ONE by AOL: Mobile Self Serve's Creative Builder to build your own. You can save all of your creatives in ONE by AOL: Mobile Self Serve’s creative gallery, where they will be available for use in your future campaigns.

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