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Audience

Watch our video tutorial for a Step by Step guide to Targeting.

 

Through ONE by AOL: Mobile Self Serve, you can select to have your campaign target specific app/site skewed content or user-volunteered demographics.

App/Site Audience

This option gives you the ability to target your campaign towards apps/sites that skew toward your selected audience.

  • Female 18-34
  • Female 25-54
  • Female Teens
  • Male 18-34
  • Male 25-54
  • Male Teens

User Audience

This option gives you the ability to target your campaign directly toward users that match your selected audience based on user-volunteered information.

Target by Gender

This option gives you the ability to choose to target either Males or Females. If neither or both options are selected, your campaign will deliver to both Males and Females.

Target by Age

With this option, you can select a specific age range to target. You can choose one, a combination or all of the available age ranges.  If none or all of the options are selected, your campaign will deliver to all age ranges.

  • 13 to 17
  • 18 to 20
  • 21 to 24
  • 25 to 34
  • 35 to 44
  • 45 to 54
  • 55 to 64
  • 65+
Note:  You can only target one of the following Device targeting options per campaign: iOS Exclusive, Android Exclusive, Operating System and Type, Advanced Model Selection.
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