How App Tracking Works

Watch our video tutorial for a Step by Step guide to App Tracking.


Application tracking works off of a specific ID known as an App Tracking ID. The App Tracking ID is passed to the ONE by AOL: Mobile platform through a special event when your app is started for the first time on a user's mobile device. This event is an addition of one line of code that is placed in our SDK in your app.

Simply embed our SDK library into your application. Your application likely has several things it will try to do once it has completed launching; you just need to add our code for it to be included among them.

When a user launches your application, the event will be automatically reported to us so that we can compare your advertising activity to your download activity and give you a positive indicator of your media spend's effectiveness.

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