Watch our video tutorial for a Step by Step guide to App Tracking.
Application Install tracking gives you the ability to track more than just views and clicks. With this option, you will be able to track the number of times those views and clicks result in the download of your app.
You must update your application with the application install code and make it available for download in its respective application market before conversion tracking will work. Until you have completed this step, any campaign that runs will not have conversions reported.
Please keep in mind that any campaigns with a start date before the updated application is available will not be configured to support application installs tracking.