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Banner Font Best Practices

Choosing the correct font style and size can enhance the readability – and ultimately performance – of your banner ad.  Keep in mind the following tips when selecting fonts for your mobile banner.

  1. Sans Serif fonts are much easier to read on a mobile screen.  They should be used instead of Serif fonts.
  2. Extremely thin fonts and cursive can be difficult to read and should be avoided.
  3. To maximize readability, generally font size should be 8 pixels or larger, but may vary with font.
  4. If you must have small font on your banner, make it bold to display better.
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