Choosing the correct font style and size can enhance the readability – and ultimately performance – of your banner ad. Keep in mind the following tips when selecting fonts for your mobile banner.
- Sans Serif fonts are much easier to read on a mobile screen. They should be used instead of Serif fonts.
- Extremely thin fonts and cursive can be difficult to read and should be avoided.
- To maximize readability, generally font size should be 8 pixels or larger, but may vary with font.
- If you must have small font on your banner, make it bold to display better.