File Size Best Practices

ONE by AOL: Mobile Self Serve supports ad creatives up to 1MB in size. Below are three tips to ensure your advertising has the greatest impact while meeting this requirement.

  1. To reduce file size, remove any texture in your background (gradient, shadows) and use a solid color instead.
  2. JPEG images can become fuzzy when condensed, so while designing keep that in mind.
  3. GIF and PNG images only allow 256 different colors in each image. If you are using a lot of gradients, the pixels may appear blocky when saved. 
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