Banner Layout Best Practices

Banner advertising allows for a variety of layout options.  Below are 4 suggestions to consider when selecting the layout for your banner.

  1. Logo or icon on the left, text in the middle and button on the right is the most common setup of a banner.
  2. Having a button with your Call to Action is recommended as it subconsciously prompts the user to click on the banner.
  3. Allow at least 5 pixels of space between the border and any text, icon or logo.
  4. Use contrasting colors for background and text within the banner.  Combinations of similar colors, like white and yellow, are hard to read. Black and red together display poorly on mobile devices.

Banner ads created using the ONE by AOL: Mobile Self Serve Creative Builder follow these layout principles.

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