Create a Privacy Policy

Important Information about COPPA Compliance

New rules take effect on July 1, 2013 related to the Children’s Online Privacy Protection Act (COPPA).  These rules could apply to your business as a mobile app developer and/or mobile website publisher. We encourage you to review these rules and take any necessary steps to ensure your apps and sites are compliant. For more information, we suggest that you contact your legal counsel or refer to the Federal Trade Commission’s resources on children’s privacy located at


About Privacy Policies

Consumer privacy issues related to mobile apps are front and center now, on Capitol Hill, with federal regulators, and with state regulators.  It seems like every week there is a news story that focuses on information that is collected by a mobile app.  As a mobile app developer, it is critical to your business that you get in front of this issue, and make sure you are engaged in the best practices when it comes to your apps and privacy.


What is a Privacy Policy?

A privacy policy is your communication to users of your app on what types of information you collect with your app, what you use that information for, and with whom you share that information.  Your policy should be accurate, easy for users to access, and easy to understand.  To learn more about what should be in your privacy policy, you can look at the resources listed below, stay up to date with Privacy News or contact your legal counsel.


Do I need to have a Privacy Policy?

Yes.  While we cannot provide you with legal advice, you should note that the legal landscape for mobile apps is rapidly changing.  California’s attorney general takes the position that state law requiring privacy policies for certain online services applies to mobile apps.  In California, Facebook, Amazon, Apple, Google, Hewlett-Packard, Microsoft and RIM have committed to steps that will allow apps to provide such policies at mobile app stores.  Federal regulators are also looking at this issue.   As you know, our terms and conditions also require you to inform your consumers and to obtain consent where necessary – things that you can better ensure through posting of privacy policies.  We also encourage you to consider mentioning in your privacy policy that you work with Millennial Media, and including a link to our privacy policy.  If you have any questions about your legal obligations, you should contact your legal counsel.


Tools to Build a Privacy Policy

The following links are to third-party resources that provide tools for generating a privacy policy for your app.  We encourage you to check them out.

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