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Why is there a discrepancy between the clicks in One by AOL: Mobile Self Serve reporting and the clicks my 3rd party tracking affiliate is counting?

It is normal for there to be a discrepancy between mMedia and 3rd party reporting.  This sometimes occurs because One by AOL: Mobile Self Serve counts a click when the user clicks on the banner, and many 3rd parties will not count clicks until your destination or landing page loads. There may be user drop-off between these two events, especially if redirects are being used.

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