What is your average eCPM?

It is difficult to provide an average number, because there are so many different variables parameters taken into account.

  • The type of traffic you are sending.

  • The countries from which your traffic is originating.

  • How the campaigns perform across your app/site.

  • If we are receiving metadata from you (e.i. latitude/longitude, age, gender, etc.). Typically, targeted campaigns will have higher price points and  tend to perform better.

  • The time of year. The advertising industry generally sees fluctuations in demand depending on the time of year.
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